UNSEEN

2026

UNSEEN is an editorial publication from Populous that explores the ideas, emotions, and cultural forces behind their design work. Each issue brings together projects, perspectives, and unexpected references to reveal the thinking that happens before the finished work, from research and experimentation to process, conversations, and creative discovery. The publication releases three times a year, with each issue focusing on a new central theme. The first topics explored were nostalgia, ritual, rivalry, and obsession.

UNSEEN is an editorial publication from Populous that explores the ideas, emotions, and cultural forces behind their design work. Each issue brings together projects, perspectives, and unexpected references to reveal the thinking that happens before the finished work, from research and experimentation to process, conversations, and creative discovery. The publication releases three times a year, with each issue focusing on a new central theme. The first topics explored were nostalgia, ritual, rivalry, and obsession.

Creative Direction by Madison Sweitzer
Graphic Design by Madison Sweitzer, Lois Lee, and Katie Henrichs
Copywriting by Summer Stallbaumer
Production by Madison Sweitzer
Edited by Scott Capstack and Nicole Williams