RH Contemporary marked the launch of a new product assortment and a distinctly different aesthetic within the RH brand. The catalog served as the hero expression of the collection, combining editorial content, photography and styling to establish its new look and feel. The creative direction was developed in close conversation with how the collection would live in the retail galleries, particularly RH San Francisco, which opened alongside the launch, to create a cohesive experience between the imagery, product, and physical space.